GENESIS | IN-MARKET CAMPAIGN
Agency: Innocean
Studio: We Are Royale
ECD: Loren Judah
Art Director/Design: Brandon Lee Smith
Producer: Nicole Gutzmann
Design: Jackie Doan
Animators/Compositors: Henry Pak, Christian Brown
We were tasked with an interesting challenge - take footage filmed of each Genesis car, and create a fully abstract environment for them to live in. This was a huge challenge for compositing, as the cars themselves were shot in various real world locations (reflections!) but the team was able to work miracles - and using some old school compositing techniques we were able to make it work successfully.
Design Frames

